Innovative Approaches in Business Development Strategies Through Artificial Intelligence Technology

Stevany Edilia; Novia Diah Larasati

doi:10.34306/itsdi.v5i1.612

Authors

Stevany Edilia Multimedia Nusantara University
Novia Diah Larasati Gunadarma University

DOI:

https://doi.org/10.34306/itsdi.v5i1.612

Keywords:

Artificial Intelligence, Business Development Strategies, Technological Integration

Abstract

This study explores the key role of artificial intelligence (AI) in changing business development strategies in an era characterized by rapid technological progress. The goal of this research is to find innovative ways to integrate artificial intelligence into corporate operational structures to increase competitiveness and efficiency. Adopting a qualitative research design, this study conducts an in-depth analysis of the literature retrieved from Google Scholar using a systematic approach to presenting data reduction and drawing conclusions. Research shows that integrating AI into business strategy improves existing operations. It emerges as a catalyst for sophisticated data analytics that drive personalized customer experiences and improve decision-making. This study highlights the transformative potential of artificial intelligence to create dynamic business environments where predictive analytics and customer insights inform strategic decisions. A key innovation of this research is its focus on the symbiotic relationship between artificial intelligence and human decision-making. This indicates a paradigm shift in the formulation of business strategy where artificial intelligence becomes not just a tool but a strategic partner that complements human ingenuity. This approach highlights the importance of connecting AI capabilities with human insights to create innovative business strategies that are responsive and adaptable. In conclusion this study provides a comprehensive understanding of the transformative impact of artificial intelligence on business development strategies. It provides valuable insights for organizations looking to use AI for strategic advantage by highlighting the need for a balanced integration of technology and human expertise in an ever-changing business environment.

Downloads

Download data is not yet available.

References

O. H. Chi, G. Denton, and D. Gursoy, “Artificially intelligent device use in service delivery: A systematic review, synthesis, and research agenda,” Journal of Hospitality Marketing & …, 2020, doi: 10.1080/19368623.2020.1721394.

J. J. Bryson, “The artificial intelligence of the ethics of artificial intelligence,” The Oxford handbook of ethics of AI, 2020, [Online]. Available: https://books.google.com/books?hl=en&lr=&id=8PQTEAAAQBAJ&oi=fnd&pg=PA3&dq=human+resource+information+system+artificial+intelligence+defense+industry+performance&ots=uCeHqjYa2A&sig=rTphTb3MXzmg-qMP9NEX-AgIlSY

R. Walters and M. Novak, “Artificial Intelligence and Law,” … Security, Artificial Intelligence, Data Protection & the …, 2021, doi: 10.1007/978-981-16-1665-5_3.

Y. Zhu, V. L. Wang, Y. J. Wang, and J. Nastos, “Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network,” Eur J Mark, 2020.

C. Fernández-Rovira, J. Á. Valdés, G. Molleví, and ..., “The digital transformation of business. Towards the datafication of the relationship with customers,” … Forecasting and Social …, 2021, [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0040162520311653

I. Handayani and R. Agustina, “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.

A. Di Vaio, R. Palladino, R. Hassan, and O. Escobar, “Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review,” J Bus Res, vol. 121, pp. 283–314, 2020.

D. Ma and Q. Zhu, “Innovation in emerging economies: Research on the digital economy driving high-quality green development,” J Bus Res, vol. 145, pp. 801–813, 2022.

K. C. Desouza, G. S. Dawson, and D. Chenok, “Designing, developing, and deploying artificial intelligence systems: Lessons from and for the public sector,” Bus Horiz, 2020, [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0007681319301582

M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.

K. Nisula and S. Pekkola, “ERP based business learning environment as a boundary infrastructure in business learning,” Educ Inf Technol (Dordr), vol. 24, pp. 2547–2566, 2019.

Y. Badrianto and M. Ekhsan, “Effect of work environment and job satisfaction on employee performance in pt. Nesinak industries,” Journal of Business, Management, & Accounting, vol. 2, no. 1, 2020.

N. Soni, E. K. Sharma, N. Singh, and A. Kapoor, “Artificial intelligence in business: from research and innovation to market deployment,” Procedia Comput Sci, 2020, [Online]. Available: https://www.sciencedirect.com/science/article/pii/S1877050920307389

L.-P. Dana, A. Salamzadeh, M. Hadizadeh, G. Heydari, and S. Shamsoddin, “Urban entrepreneurship and sustainable businesses in smart cities: Exploring the role of digital technologies,” Sustainable Technology and Entrepreneurship, vol. 1, no. 2, p. 100016, 2022.

J. R. López-Robles, J. R. Otegi-Olaso, I. P. Gómez, and ..., “30 years of intelligence models in management and business: A bibliometric review,” … journal of information …, 2019, [Online]. Available: https://www.sciencedirect.com/science/article/pii/S026840121730244X

J. P. Bharadiya, “Driving Business Growth with Artificial Intelligence and Business Intelligence,” INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND TECHNOLOGY, vol. 6, no. 4, pp. 28–44, 2022.

M. Alshamrani, “IoT and artificial intelligence implementations for remote healthcare monitoring systems: A survey,” … of King Saud University-Computer and Information …. Elsevier, 2022. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S1319157821001385

A. Sozontov, M. Ivanova, and ..., “Implementation of artificial intelligence in the electric power industry,” E3S Web of …, 2019, [Online]. Available: https://www.e3s-conferences.org/articles/e3sconf/abs/2019/40/e3sconf_esr2019_01009/e3sconf_esr2019_01009.html

M. A. Talib, S. Majzoub, Q. Nasir, and D. Jamal, “A systematic literature review on hardware implementation of artificial intelligence algorithms,” J Supercomput, 2021, doi: 10.1007/s11227-020-03325-8.

R. Rahutomo, A. S. Perbangsa, Y. Lie, and ..., “Artificial intelligence model implementation in web-based application for pineapple object counting,” … on Information …, 2019, [Online]. Available: https://ieeexplore.ieee.org/abstract/document/8843741/

R. Murdiana and Z. Hajaoui, “E-Commerce marketing strategies in industry 4.0,” International Journal of Business Ecosystem & Strategy (2687-2293), vol. 2, no. 1, pp. 32–43, 2020.

Sudaryono, U. Rahardja, and E. P. Harahap, “Implementation of Information Planning and Strategies Industrial Technology 4.0 to Improve Business Intelligence Performance on Official Site APTISI,” J Phys Conf Ser, vol. 1179, no. 1, pp. 0–7, 2019, doi: 10.1088/1742-6596/1179/1/012111.

Sudaryono, U. Rahardja, and E. P. Harahap, “Implementation of Information Planning and Strategies Industrial Technology 4.0 to Improve Business Intelligence Performance on Official Site APTISI,” in Journal of Physics: Conference Series, Institute of Physics Publishing, Aug. 2019. doi: 10.1088/1742-6596/1179/1/012111.

B. Widagdo and M. Rofik, “Internet of Things as engine of economic growth in Indonesia,” Indonesian Journal of Business and Economics, vol. 2, no. 1, 2019.

A. De Bruyn, V. Viswanathan, Y. S. Beh, and ..., “Artificial intelligence and marketing: Pitfalls and opportunities,” Journal of …, 2020, doi: 10.1016/j.intmar.2020.04.007.

M. Webb, “The impact of artificial intelligence on the labor market,” Available at SSRN 3482150, 2019, [Online]. Available: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3482150

E. S. Aisyah, E. P. Harahap, and N. Salsabila, “The Effect Requirements Selling In The Marketplace For Security Against Buyer Trust,” Aptisi Transactions On Management, vol. 4, no. 1, pp. 67–75, 2019.

B. Rawat, N. Mehra, A. S. Bist, M. Yusup, and Y. P. A. Sanjaya, “Quantum Computing and AI: Impacts & Possibilities,” ADI Journal on Recent Innovation, vol. 3, no. 2, pp. 202–207, 2022.