Aprianto, R., Surajiyo, S., Suwarno, S. and Santia, Y. 2024. The Power of Celebrity Endorsements: Examining the BarenBliss Brand Image among TikTok Users. IAIC Transactions on Sustainable Digital Innovation (ITSDI). 6, 1 (Oct. 2024), 21–33. DOI:https://doi.org/10.34306/itsdi.v6i1.671.